Bruce Winchell


Bruce Winchell focuses his practice on business litigation, insurance coverage litigation, and business advice. Bruce has extensive trial, arbitration and mediation experience with a focus on preventing and efficiently resolving disputes.

Representative Work

    • Represented diversified holding company in coverage claims arising under multiple directors and officer policies.

    • Represented large Seattle based retailer in a commercial claim arising out of investment in business operated by former senior employee.

    • Represented members of professional practice in dispute with LLC members concerning non-compete and division of assets.

    • Represented fish processing firm in coverage claim arising out of property damage from gas leak.

    • Represented large agricultural processor in coordination of all legal services.

    • Represented Seattle law firm in federal jury trial and Ninth Circuit appeal.

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    • Results in any particular case cannot predict the outcome in any other case.

Professional and Community Activities


  • American Bar Association
  • Federal Bar Association
  • Washington State Bar Association
  • WSBA Executive Committee 2001-2006
  • WSBA Litigation Section, Chair 2004-2005
  • William L. Dwyer Inn of Court, Member
  • Mentor for University of Washington School of Law Student
  • Frequent Judge, Moot Court and Mock Trial Competitions


  • Bayview Senior Housing Community, Board Member, 2011-Present
  • Board Chair, 2016-Present
  • Seattle World School, Volunteer Tutor
  • Wedgwood Swim Club, Past Board Member and Board Chair
  • United Friends Group Home, Board of Governors, 2012-Present
  • Chair, 2016-Present
  • King County Association for Sickle Cell Anemia, Board Member and Officer

Publications and Speaking Engagements




  • Presenter, “Insurer’s Defense of Insured: Ethical Traps,” NBI CLE, 2015

  • Presenter, “Tips for Effective and Efficient Case Management,” WSBA CLE, 2014

  • Program Co-chair and Presenter, “Written Discovery,” WSBA CLE, 2013

  • Presenter, “Duty of Defense Counsel,” HB Litigation Conferences, 2013

  • Program Co-chair and Presenter, “Property Policies,” WSBA CLE, 2012

  • Presenter, “Ethical Dilemmas,” Insurance Fundamentals for Personal Injury Practice, NBI CLE, 2012

  • Program Co-chair and Presenter, “Property Policies,” WSBA CLE, 2011

  • Presenter, “Overview of Property Policies,” NBI CLE, 2011

  • Presenter, “Bad Faith and Consent Judgments,” NBI CLE, 2010

  • Program Co-chair and Presenter, “Bad Faith in Washington,” WSBA CLE, 2010

  • Presenter, “Gather Information Critical to Your Case,” NBI CLE, 2010

  • Presenter, “Discovery in Washington,” NBI CLE, 2009

  • Presenter, “Keys to Successful Bad Faith Litigation,” NBI CLE, 2009

  • Presenter, “Gather Information Critical to Your Case,” NBI CLE, 2008

  • Presenter, “Bad Faith and Consent Judgments,” NBI CLE, 2008




  • Selected to Super Lawyers, Thomson Reuters, 2010-2018

  • Selected to The Best Lawyers In America in Professional Malpractice Law – Defendants, U.S. News & World Report, 2011-2019

  • Selected to The Best Lawyers In America in Insurance Law, U.S. News & World Report, 2009-2019

  • Named to Top Attorneys in Washington, Seattle Met Magazine, 2015-2018

  • Selected to Seattle’s Top Rated Lawyers® in Insurance Law, National Law Journal, 2012